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Apple’s Marketing Prowess or Just Plain Superior Products

The power of Apple…

In today’s Network World’s article, “Apple iSlate: IT pros ready to buy, if price is right“, author John Cox talks about how 40% of the 600 readers who responded to an online poll are ready to buy the new tablet when it is (expected) to be announced this Wednesday.  After reading this I am amazed by a few things:

  • 4 out of 10 surveyed are willing to purchase a product – sight unseen
  • another 2 out of 10 said they are leaning towards purchasing
  • 70% of those surveyed said the device would “either never or probably not deployed as an enterprise mobile platform” – again, sight unseen

It amazes me that so many people are talking about making a decision on a product that we have zero information about.  No pictures, no features, no price.  We do not even know what it is called.  Heck – they may announce a revival of the Apple II product line. 

Yet 60% of those surveyed are considering a purchase.  And another 70% have decided how the device would be deployed (or in this case not deployed) in their enterprise environment.  Again, without knowing anything about the product.

Marketing Masters

Let’s face it.  Apple is a master at marketing.  They have been since Anya Major (also famous for Elton John’s 1986 Nakita video – ok…I was crushing a bit back then) ran down the aisle with a hammer and through it at big brother during the 3rd quarter of the 1984 Super Bowl.

People anticipate the release of their new products like few other companies.  Sites buzz about rumors and Apple does a phenomenal job at keeping everything under wraps – furthering the frenzy that surrounds their products.  You can’t buy the type of free media coverage that their products create.

Superior Products/Design

Of course all of this would not be possible if their products were not great.  The Mac, the iPod, the iPhone.  These have all redefined the respective market segments.  They have raised the bar.  Not just in technical capabilities – but in how their user interfaces work.  They break molds and redefine how we use technology – making it easier for anyone to use.

Am I going to go out and purchase an iSlate, iTablet, iBoard, iWhateverYouCallIt?  Maybe.  I am a technology whore.  I am always one for being up on the latest and greatest technology.  Would I have answered “like totally” to the question of how likely I would be to buy this new product?  Naw.  I need to see it, understand what it is, and at least know what it is called.

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